The Dragonfly Initiative works with BRITA to raise awareness of ocean plastics

The Dragonfly Initiative was engaged by BRITA’s communications agency iris Worldwideto source environmentally sustainable and ethically produced t-shirts made from plastic bottle waste to carry the designer’s slogans ‘Don’t be a Waster’ and ‘Single Use Plastic is Never Fantastic’

Our research led us to Continental Clothing’s Salvage range which uses a blend of recycled organic cotton mixed with plastic bottle waste to create a soft, durable cotton polyester blend. The blank t-shirts are certified under the Global Recycle Standard and the Organic Content Standard under traceable licence. They were then printed by the sustainability award-winning Rapanui in their wind powered factory using only phthalate-free, VOC-free inks that meet the Soil Association / Global Organic Textile Standard.

TDI’s director Assheton Carter attended the launch event in London to answer media questions on the t-shirt’s production, sustainability challenges and steps we can all take to reduce plastic waste. You can listen to the Q&A, hosted by blogger and author Emma Gannon here. Henry Holland and British actress and environmental campaigner Lily Cole are supporting the campaign, and profits from the sale of the the t-shirts will go to BRITA’s partner charity The Marine Conservation Society.

One third of people in the UK (32 %) buy bottled water, yet it’s estimated that 5.5 billion plastic bottles were not collected to be recycled in 2016 alone[1]. At current rates there will be more plastic in the oceans than fish by 2050, measured by weight[2]. #SwapForGood demonstrates how consumers, industry and NGOs can come together to avert environmental catastrophe.

Find out how you can Swap for Good here:

[1]OnePoll research by BRITA in 2016

[2] Ellen MacArthur Foundation

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